The people we care about the most...

Objectives

• The existing website failed to engage potential clients, generating no excitement or sense of fun.
• Usability and navigation were poor, and bookings were done through a new window to a separate reservations site.
• Without a content management system, updating site content was expensive and often delayed.
• The old site failed to register well with search engines, being code and frame heavy - new business opportunities were being lost.

Our Approach

• Assessment of on-site user experience. Consequent development of wireframes & revised information architecture.
• Production of new design templates, with greater graphic emphasis.
• Simplification & streamlining of website content, and integration of link to reservations system.
• Introduction of user operated Content Management System, allowing timely updating of content at minimal cost.
• Construction of new site to latest industry standards and with SEO measures to the fore - correct structuring of headings, use of keywords, low code to content ratio etc.
• Ongoing advice regarding optimisation & SEO strategy.

Our Solution

• An attractive, highly usable consumer website, employing strong images to portray the actual Aerial Extreme experience and enthusing potential clients to reserve their place.
• Optimised website content ensures the site ranks highly in natural search and gets Aerial Extreme in front of more potential customers.
• Increased traffic to the website and increased sales.
• Aerial Extreme has now recommended I-Site Digital to its' sister company, Camphill Ltd.